Ocean Avenue
Downtown Carmel's chief lure is shopping, especially along its main street, Ocean Avenue, between Junipero Avenue and Camino Real. The architecture here is a mishmash of ersatz Tudor, Mediterranean, and other styles.
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Downtown Carmel's chief lure is shopping, especially along its main street, Ocean Avenue, between Junipero Avenue and Camino Real. The architecture here is a mishmash of ersatz Tudor, Mediterranean, and other styles.
When John Steinbeck published the novel Cannery Row in 1945, he immortalized a place of rough-edged working people. The waterfront street, edging a mile of gorgeous coastline, once was crowded with sardine canneries processing, at their peak, nearly 200,000 tons of the smelly silver fish a year. During the mid-1940s, however, the sardines disappeared from the bay, causing the canneries to close. Through the years the old tin-roof canneries have been converted into restaurants, art galleries, and malls with shops selling T-shirts, fudge, and plastic sea otters. Recent tourist development along the row has been more tasteful, however, and includes stylish inns and hotels, wine tasting rooms, and upscale specialty shops.
When you've had your fill of the city's beaches and waters, take a stroll in downtown Santa Cruz, especially on Pacific Avenue between Laurel and Water streets. Vintage boutiques and mountain-sports stores, sushi bars, and Mexican restaurants, day spas, and nightclubs keep the main drag and the surrounding streets hopping from midmorning until late evening.