11 Best Places to Shop in San Diego, California
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San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.
Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.
Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.
Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.
Fashion Valley
San Diego's most upscale mall has a contemporary Mission theme, lush landscaping, and nearly 200 shops and restaurants. Acclaimed retailers like Nordstrom, Neiman Marcus, Bloomingdale's, and Tiffany & Co. are here, along with boutiques from fashion darlings like Michael Kors, Tory Burch, and Ted Baker. H&M is a favorite of fashionistas in search of edgy and affordable styles. Free wireless Internet service is available throughout the mall. Select "Simon WiFi" from any Wi-Fi–enabled device to log onto the network.
If you're visiting from out of state, are a member of the military, or have a AAA membership, you can pick up a complimentary Style Pass at Simon Guest Services (located on the lower level beneath AMC Theaters near Banana Republic), which can get you savings at more than 70 of Fashion Valley's stores and restaurants.
Gold Leaf
This home-decor shop is run by a husband-and-wife duo. There's furniture, kitchenware, jewelry, greeting cards, and a kids' section.
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Hotel del Coronado
At the gift shops within the peninsula's main historic attraction, you can purchase sportswear, designer handbags, jewelry, and antiques. Spreckels Sweets & Treats offers old-time candies, freshly made fudge, and decadent truffles. Monroe has designer fashions and accessories, inspired by its Hollywood namesake, while Brady's for Men, with its shirts and sport coats, caters to well-dressed men. S.R.F. is the spot to hit up for outdoor and action sports accessories. En Route is a haven for travelers, offering a selection of top-quality luggage and leather goods.
Pangaea Outpost
Pigment
This beautifully styled shop carries a wide variety of design-conscious goods for the home, including geometric print pillows, outdoor bistro chairs, and home bar accessories. In Pigment's plant lab, you can build your own terrariums, which make great souvenirs.
Seaside Papery
Customize your correspondence with products from Seaside Papery, including high-end wedding invitations, greeting cards, luxury personal stationery, and wrapping papers.
The Book Catapult
The Headquarters at Seaport
This new upscale shopping and dining center is in the city's former police headquarters, a beautiful and historic Mission-style building featuring an open courtyard with fountains. Restaurants and shops, many locally owned, occupy former jail facilities and offices. Pop into Urban Beach House for coastal-inspired fashion from popular surf brands for men and women, including accessories and home decor. Perfume Gallery offers more than 1,000 different scents in its extensive collection. Madison San Diego offers a great selection of leather goods and accessories, from apparel and handbags to belts and travel accessories.
Verbatim Books
Visible from blocks away, thanks to its large mural paying homage to Stephen King, Verbatim Books boasts an inventory of more than 35,000 books in its wide-open wonderland of the printed word. Visually stunning inside and out—decked with chandeliers and the store's name spelled out in books on its back wall (which also has a mysterious, colorful door)—the shop carries everything from classics to cookbooks to supernatural and metaphysical volumes, in addition to maintaining a zine library for those interested in DIY publishers.