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Whether you go for Baroque antiques or cutting-edge fashion, the variety of goods available in Amsterdam’s boutiques, street markets, and concept stores is mind-boggling, and hunting for that special purchase akin to grand entertainment.
If you enjoy the thrill of the chase, explore the charming, mazelike streets of the Jordaan and The Nine Streets, in the Western Canal Ring, where you'll stumble upon a surprising number of vintage fashion boutiques, high-end denim brands, art galleries, local design outlets, and specialty-food stores.
For high-end shopping, Amsterdam's priciest street is the P.?C. Hooftstraat, in the Museum District–-affectionately called "the P.?C." (pronounced “pay say”). Porsches and Range Rovers are parked on the street, and many shop interiors mimic stately Dutch mansions, replete with marble floors, crystal chandeliers, and antique furnishings. Don't neglect the nearby Van Baerlestraat, Willemsparkweg, and Cornelis Schuytstraat, where you're likely to discover a hyperchic home accessory or premium investment piece for your wardrobe. At the other end of the scale, join the crowds on the Leidsestraat, Kalverstraat, Damrak, Rokin, and Nieuwendijk, where flagship stores, major chains, and department stores stand shoulder-to-shoulder with inexpensive fashion outlets and cheesy souvenir shops.
If that's all a bit too noisy and crowded, head to the Spiegelkwartier for a quieter, more refined shopping experience, with proportionately escalated prices. You’ll find elegant antiques shops whose beautiful displays include antique art, maps, furnishings, jewelry, and clocks. Collectors, museum curators, and antiques dealers routinely shop here for old Delft and Makkum treasures. If you have time, visit one of the daily outdoor markets: the bustling Albert Cuypmarkt in De Pijp is one of the oldest and best known. Be sure to explore the neighborhood’s many concept stores and hip indie boutiques as well, and make a pilgrimage to nearby Utrechtsestraat for its fantastic food, fashion, and lifestyle stores. There are lesser-known Sunday markets, like the organic Pure Markt at Frankendael Park and the Maker Market at De Hallen, or check out the Sunday Market and Neighbourfood Market at Westergasfabriek.
On Saturday, Amsterdam’s finest organic and artisanal food producers descend on a small square behind the Concertgebouw. There's a fishmonger, a granola and muesli specialist, a pancake stall popular with local kids, and, of course, plenty of organic produce from local farms.
Stock up on local cheese from Erik's Delicatessen and dried fennel sausages from Brandt & Levie.
By the beginning of the 18th century, Amsterdam had a virtual monopoly in the diamond industry in Europe, so when diamonds were discovered in South Africa in 1869, there was a windfall for Amsterdam's Jewish communities, a third of whom worked in the diamond trade. Built in 1879, the headquarters of GASSAN was once home to the Boas diamond-polishing factory, the largest in the world, where 357 diamond-polishing machines processed around 8,000–10,000 carats of rough diamonds per week. Today, GASSAN offers polishing and grading demonstrations and free hour-long tours, in more than 27 languages, of the building and its glittering collection of diamonds and jewelry. After the tour, have a stone set to your taste by one of GASSAN's expert goldsmiths. There are other locations in Centrum, Museum District, and at Schiphol Airport.
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