On the edge of town, follow the pink signs to La Verrerie de Biot, which has developed into something of a cult industry since its founding in the 1950s. Here you can observe the glassblowers at work; visit the extensive galleries of museum-quality glass art (which is of much better quality than the kitsch you find in the village shop windows); and start a collection of bubbled-glass goblets, cruets, or pitchers, just as Jackie Kennedy did when the rage first caught hold (she liked cobalt blue). Despite the extreme commercialism—there is a souvenir shop, an eco-museum, a boutique of home items, audio tours of the glassworks, a bar, and a restaurant—it's a one-of-a-kind artisanal industry, and the product is made before your eyes.