11 Best Shopping in Provence, France

Where else should you buy blue jeans but in the birthplace of denim? Guillaume Sagot's hand-cut options for men and women are not only of supremely elegant cut and fit, but they're also sustainably produced, a rarity for denim. Made using 17th-century weaving techniques, the fabric is soft yet durable, so this chic boutique-atelier draws fashionistas from near and far.

In addition to chic men’s and women’s sportswear and casual attire by a small but choice selection of crème de la crème European designers, this beautifully conceived boutique sells lingerie, shoes, hats, books, linens, ceramics, photographs and graphic art, and Aesop skin care. Everything is handpicked by the charming owner, who is also a well-known French fashion photographer. The shop's cozy courtyard café is the perfect place to recharge your shopping batteries.

Particularly noteworthy on the fashion front is Gago, which sells stylish designer wear for women including Céline, Balanciaga, and Comme des Garçons.

Contemporary fashions with an emphasis on classic French tailoring, Gérard Darel is known for chic day-to-evening dresses and sleek trench coats. It sells accessories, too.

This deeply Provençal boutique, known for its beautiful cotton textiles and smart tailoring, has been dressing elegant men and women, kids, and cowboys, since 1938. The colorful prints are original 18th- and 19th-century designs from the manufacturer's archives. You'll also find a range of quality accessories, home goods, and fabrics sold by the meter.

A curated selection of sophisticated, superchic European-designed clothes, shoes, scarves, jewelry, and accessories for women is displayed in a soaring 18th-century space.

This well-stocked boutique has a good selection of clothing for men and women, as well as table linens and fabrics.

All those famous, gorgeous Provençal fabrics can be found at Souleïado—sold by the meter or as elegantly tailored shirts, dresses, and skirts. There's also a fine selection of leather boots, bags, and other accessories.

All those famous, gorgeous Provençal fabrics can be found at Souleiado, made into scarves and tailored shirts, dresses, and skirts. There's also a selection of bags, shoes, and other accessories.

This Marseille-based chain sells reliably chic sportswear in luscious colors. Mix-and-match separates include everything from sexy pencil skirts to jaunty peacoats and those long French scarves.