Malecón
To the south of the old part of town, Calle 37 runs parallel to the waterfront Malecón, where locals stroll at night. Note the illuminated billboard near the Malecón; it has an image of revered Cuban singer Benny Moré and a line from one of his songs: "Cienfuegos es la ciudad que más me gusta a mi" ("Cienfuegos is the city I like most"). The palm-lined promenade stretches south to Punta Gorda, a point dominated by the mansions once owned by sugar barons and ending in a small park surrounded by water where people gather on weekends to swim and relax.