The Willamette (pronounced "wil-lam-it") Valley has become a wine-lovers Shangri-La, particularly in the northern Yamhill and Washington counties. An entire tourism industry has sprung up between Interstate 5 and the Oregon Coast, encompassing small hotels and inns, cozy restaurants, and casual wine bars.
The valley divides two mountain ranges (the Cascade and Coast), and contains
more than 200 wineries. The huge wine region is made up of six sub-appellations: Chehalem Mountains, Ribbon Ridge, Dundee Hills, Yamhill-Carlton, Eola-Amity Hills, and McMinnville. With its incredibly rich soil perfect for growing pinot noir, pinot gris, chardonnay, and Riesling, the valley has received worldwide acclaim for its vintages. The region's farms are famous for producing quality fruits, vegetables, and cheeses that are savored in area restaurants. During spring and summer there are many roadside stands dotting the country lanes, and farmers' markets appear in most of the valley's towns. Also delicious are the locally raised lamb, pork, chicken, and beef. The valley also is a huge exporter of plants and flowers for nurseries, with a large number of farms growing ornamental trees, bulbs, and plants.
The valley definitely has an artsy, expressive, and fun side, with its wine and beer festivals, theater, music, crafts, and even ballooning. Many residents and visitors are serious runners and bicyclists, particularly in Corvallis and Eugene, so pay attention while driving.
The entire state is riveted by the collegiate rivalry between the Willamette Valley–based Oregon State Beavers in Corvallis and University of Oregon Ducks in Eugene. In these towns businesses think nothing of closing for the home football games, and getting a ticket to the "Civil War" game between the two is a feat in itself.