Fodor's Expert Review Prada

This ultramodern, multilevel flagship space, designed by Rem Koolhaas, is both showpiece and showcase. It's worth wandering in to check out the oft-changing artistic display in the central open staircase, even if the luxurious clothes and accessories for men and women are out of your price range. The store stretches from Broadway to Mercer Street, with entrances at both ends.