Fodor's Expert Review Heineken Experience
De Pijp
Founded by Gerard Heineken in 1864, the Heineken label has become one of the most famous in the world. The beer is no longer brewed here, but the former brewery has been transformed into the "Heineken Experience," an interactive visitor center that offers tours of the facilities. Everything from vast copper vats to multimedia exhibits are on view, and if you've ever wanted to know what it feels like to be brewed and bottled, the 4D virtual-reality ride "Brew Your Ride" will clue you in. At the end of the tour you get to taste the goods. (No beer is served to visitors under the age of 18.)
Buy your ticket in advance; you'll save €3, and they often sell out.
