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Soho
Created by punk fashion designer Vivienne Westwood's son and daughter-in-law, this line of lingerie in gorgeous fabrics, silks, latex, and lace tends toward the kind of risqué underwear that is both provocative and practical. The original boudoir-like shop is staffed by assistants in prim pink uniforms in what was Soho's red-light district, but the brand has gone a bit more mainstream and now also sells bathing suits, nightwear, jewelry, and luggage in multiple locations in Knightsbridge, Mayfair, Victoria, and Notting Hill.
6 Broadwick St., London, Greater London, W1F 8HL, England
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Covent Garden
This landmark toy shop still carries on the tradition of its eponymous founder, who sold miniature theater stages made from richly detailed paper from the late 19th century until his death in 1937. Among his admirers was author Robert Louis Stevenson, who wrote, "If you love art, folly, or the bright eyes of children, speed to Pollock's." Today the mesmerizing antique model theaters are expensive, but there are plenty of magical reproductions for less than £10. There's also an extensive selection of nostalgic puppets, marionettes, teddy bears, Victorian paper dolls, spinning tops, jack-in-the-boxes, and similar traditional children's toys from the days before batteries were required (or toys were even run on them).
44 The Market, London, Greater London, WC2E 8RF, England
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St. James's
Nothing matches Berry Bros. & Rudd for rare offerings and a unique shopping experience. A family-run wine business since 1698 (Lord Byron was a customer), BBR stores more than 20,000 vintage bottles and casks in vaulted cellars that are more than 300 years old. The in-house wine school offers educational tasting sessions, while the branch at 63 Pall Mall has an excellent selection of whiskeys, cognacs, rums, and more. The shop has a quirky charm, and the staff are extremely knowledgeable—and not snooty if you're on a budget.
63 Pall Mall, London, Greater London, SW1Y 5HZ, England
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Covent Garden
Escape the bustle of Covent Garden's Neal Street here at one of London's top vintage clothing shops. Its two small floors are overflowing with high-end vintage dresses, coats, suits, costume jewelry, shoes, and more from the 1920s to the 1970s. With that much to choose from, you'll be hard-pressed to leave without finding something to sharpen up your look.
51 Endell St., London, Greater London, WC2H 9AJ, England
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Notting Hill
It may seem odd to describe a bookshop as delicious smelling, but on several days you can't help but notice the aromas wafting out of the tiny café in the back of this cookbook shop, where the resident chef cooks a three-course set lunch for only £7, served from noon on Tuesday through Friday (it's first come, first served, so get there early). The dishes are drawn from recipes in the 8,000 cookbooks on the shelves. Just about every world cuisine is represented, along with a complete lineup of works by celebrity chefs. Before you come to London, visit the shop's website to sign up for a specialized cooking workshop in the upstairs demonstration kitchen.
4 Blenheim Crescent, London, Greater London, W11 1NN, England
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Recommended Fodor’s Video
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Hackney
This parade of shops in hipster-centric Hackney (north of Regent's Canal) is worth visiting for the specialty bookshops, independent boutiques, organic cafés, neighborhood restaurants, and welcoming community feel. But wait for Saturday (9–5), when it really comes into its own with a farmers' market and more than 70 street-food and produce stalls rivaling those of south London's famed Borough Market. Artisan breads, cheeses, pastries, organic meats, waffles, fruit and vegetables, seafood, and international food offerings: this is foodie heaven. There are also stalls selling vintage clothes, crafts, jewelry, and more. There is a smaller market on Sunday.
Broadway Market, London, Greater London, E8 4PH, England
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Hoxton
London's premier flower market is about as pretty and photogenic as they come, with more than 50 stalls selling flowers, shrubs, bulbs, and trees—everything from bedding plants to 10-foot banana trees—as well as garden tools, pots, and accessories at competitive prices. The stallholders' patter is part of the fun. It's on Sunday only, and it's all over by 3 pm. Columbia Road itself is lined with 60 interesting independent shops purveying art, fashion, furnishings (most of which are only open on weekends), and the local cafés are superb.
Columbia Rd., London, Greater London, E2 7RG, England
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Covent Garden
Established in the 1670s as a thriving fruit, herb, and flower market, this popular historic piazza now has three separate market areas: the Apple Market, the East Colonnade Market, and the Jubilee Market. In the main covered area originally designed by Inigo Jones and known as the Apple Market, 40 stalls sell handcrafted jewelry, prints, clothes, ceramics, and crafts from Tuesday through Sunday, while Monday is given over to antiques, curios, and collectibles. The East Colonnade Market has stalls with mostly handmade specialty items like soaps and jewelry, as well as housewares, accessories, and magic tricks. The Jubilee Market, in Jubilee Hall toward Southampton Street, tends toward kitschy T-shirts and cheap household goods Tuesday through Friday but has vintage antiques and collectibles on Monday and handmade goods on weekends.
Largely aimed at the tourist trade in the past, Covent Garden Market continues its ascent, introducing a more sophisticated image (and correspondingly higher prices) with the opening of upscale restaurants and chains in the surrounding arcades, including a huge Apple Store; beauty outlets like Chanel, M.A.C., and Dior; and boutiques for top brands like Mulberry and N.Peal. Don't miss the magicians, musicians, jugglers, and escape artists who perform in the open-air piazza; the performances are free (though contributions are welcome).
The Piazza, off Wellington St., London, Greater London, WC2H 7AR, England
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Marylebone
An independent bookstore chain (there are additional branches in Belsize Park, Hampstead, Holland Park, and Cheapside), Daunt favors a thoughtful selection of contemporary and classic fiction and nonfiction. The striking Marylebone branch is an original Edwardian bookstore, where a dramatic room with a long oak-paneled gallery under lofty skylights houses the noted travel section, which includes not only guidebooks but also related literature and poetry. The Hampstead branch is strong on children's books.
84 Marylebone High St., London, Greater London, W1U 4QW, England
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Mayfair
A manageably sized department store, Fenwick is a welcome haven of affordability in a shopping area where stratospheric prices are the norm. The store is particularly strong on accessories (notably lingerie, wraps, and hats), cosmetics, perfumes, and chic, wearable fashion by both big names and more niche designers such as Goat, J Brand, and Tory Burch. There are also three small spas (Chantecaille, La Prairie, and a Blink waxing room), various beauty services (including a hair salon, nail bar, and Blink brow bar), and three restaurants, plus a men's department in the basement.
63 New Bond St., London, Greater London, W1S 1RQ, England
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St. James's
Although F&M was jokingly known as "the Queen's grocer" (time will tell if the nickname will keep pace with the change of monarch) and the impeccably mannered staff still wear traditional tailcoats, its celebrated food hall stocks gifts for all budgets, including irresistibly packaged luxury foods stamped with the gold "By Appointment" crest for under £5. Try the teas, preserves (including the unusual rose-petal jelly), condiments, or Gentleman's Relish (anchovy paste). The store's famous hampers are always a welcome gift.
The gleaming food hall spans two floors and incorporates a sleek wine bar, with the rest of the store devoted to upscale housewares, men's and women's accessories and toiletries, a dedicated candle room, and a jewelry department featuring exclusive designs by breakthrough talent. If you start to flag, take a break in the tea salon; or FIELD, which specializes in local ingredients and overlooks the food hall; or the contemporary 45 Jermyn St. restaurant (the three-course set menu is a good value); or head to the indulgent ice-cream parlor, where you can find decadent treats like a banana split or a less-traditional gin-and-tonic float. There's another branch at St. Pancras International train station.
181 Piccadilly, London, Greater London, W1A 1ER, England
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Soho
Founded in 1903 by the Foyle brothers after they failed the Civil Service exams, this labyrinthine family-owned bookstore and literary landmark is in a 1930s art deco building, once the home of the renowned art and fashion college Central Saint Martins. One of London's best sources for textbooks and the United Kingdom's largest retailer of foreign language books, with more than 200,000 titles on its four miles of bookshelves, Foyles also stocks everything from popular fiction to military history, sheet music, medical tomes, graphic novels, and illustrated fine arts books. It also offers the in-store Ray's Jazz (one of London's better outlets for music) and a cool jazz café. Foyles also has a branch at the Royal Festival Hall in the Southbank Centre.
107 Charing Cross Rd., London, Greater London, WC2H 0DT, England
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St. James's
If you don't have the time for an old-fashioned hot-towel shave at this "traditional gentlemen's barbers" established in 1875, pick up a razor, a shaving brush, or other men's grooming accessories to take home for yourself or as a gift. The Extract of Limes Skin Food is a popular, zingy aftershave, and the Coconut Oil Hard Shaving Soap, which comes in a hand-turned wooden bowl, is a classic. There is also a store at 9 Curzon Street in Mayfair.
1 Duke of York St., London, Greater London, SW1Y 6JP, England
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Covent Garden
London's largest collection of 17th- to early-20th-century prints focuses on views of London and its architecture and denizens, as well as royal, sporting, and decorative motifs. From master printmaker William Hogarth to English political caricaturist James Gillray, the delightfully higgledy-piggledy selection is hugely eclectic, with prices ranging from £20 into the thousands. Staff will happily ship globally; just note that it's closed on weekends.
19 Shelton St., London, Greater London, WC2H 9JN, England
Shop Details
Rate Includes: Closed weekends
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St. James's
This is the United Kingdom's oldest bookshop, open since 1797 and beloved by writers themselves—customers have included Oscar Wilde, Rudyard Kipling, and Lord Byron. Despite its wood-paneled, "gentleman's library" atmosphere and eclectic selection of books, Hatchards is now owned by the large Waterstones chain. Nevertheless, the shop still retains its period charm, aided by the staff's old-fashioned helpfulness and expertise. Look for the substantial number of books signed by notable contemporary authors on the well-stocked shelves. There's another branch in the St. Pancras International train station.
187 Piccadilly, London, Greater London, W1J 9LE, England
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Mayfair
Open since 1936, this is considered by some to be the best small bookstore in the English-speaking world—John Le Carré, who set a scene in Tinker Tailor Soldier Spy here, was a long-standing customer. Browse for a leather-bound volume on architecture, gardening, natural history, or topography—just some of the topics in which the antiquarian collection specializes. The contemporary selection emphasizes literature, history, biography, travel, architecture, and children's books, and the knowledgeable staff is happy to provide advice. During World War II, author Nancy Mitford helped keep the bookstore going. Today, the 12th Duke of Devonshire, a descendant of her brother-in-law, the 11th Duke, is the owner.
10 Curzon St., London, Greater London, W1J 5HH, England
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Bloomsbury
Stepping into this gorgeous Victorian-era umbrella shop is like stepping back in time. Open since 1857, this family-run emporium sells every kind of umbrella, parasol, cane, and walking stick under the sun (including some containing a small flask or a corkscrew or that fold out into a seat). Rumored to have been the inspiration behind Ollivanders Wand Shop in the Harry Potter series, the interior of the shop is almost unchanged since it first opened its doors. Prices range from about £35 for a modest folding umbrella to £425 for a classic blackthorn root-knob solid stick brolly, to thousands for bespoke items. If the umbrella prices are too steep, smaller accessories like ox horn shoehorns or pocket combs make perfect gifts.
53 New Oxford St., London, Greater London, WC1A 1BL, England
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Soho
Its distinctive black-and-white Tudor-style facade, created from the timbers of two Royal Navy men-o'-war ships, reflects this department store's origins in the late Victorian Arts and Crafts movement. Leading designers were recruited to create the classic Liberty silk prints that are still a signature of the brand, gracing everything from cushions and kimonos to photo albums and stationary. Inside, Liberty is a wood-paneled labyrinth of rooms stocked with well-chosen merchandise, including niche beauty, perfume, footwear, and housewares lines such as Soho Home, which features furniture from the membership club. Clothes for men and women focus on high quality and high fashion, with labels like Rixo and Roland Mouret. The store regularly commissions new prints from contemporary designers, and it sells both these and its classic patterns by the yard. If you're not so handy with a needle, an interior design service will create soft furnishings for you. There's also a florist, a hair salon, a men's barber, beauty treatment rooms, a brow bar, foot spa, and a body piercing studio.
Regent St., London, Greater London, W1B 5AH, England
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St. James's
Need a silk top hat, a flat-weave Panama, or a traditional tweed flat cap? Or, for ladies, an occasion hat? This wood-paneled shop has been providing hats since 1676 (the oldest in London, they claim) for customers ranging from Admiral Lord Nelson, Oscar Wilde, and Frank Sinatra to, more recently, Robert Downey Jr., Guy Ritchie, and Kate Middleton, as well as trendsetting musicians and models.
6 St. James's St., London, Greater London, SW1A 1EF, England
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Bloomsbury
A bibliophile’s heaven, this bookshop was first established in 1853 by the wonderfully Dickensian-sounding Uriah Maggs, who passed the business onto his four sons. Still one of the most important sellers of rare antiquarian books today, Maggs famously negotiated the purchase of a Gutenberg Bible from cash-starved Stalinist Russia, as well as the priceless Codex Sinaiticus (the oldest copy of the New Testament) that now sits on display in the nearby British Library.
The staff are expert enough to advise important collectors but are friendly and helpful to all interested visitors. Maggs is also an authority on works on counterculture, subversion, punk, and the occult. There are occasional exhibitions of manuscripts and rare editions, plus a sister shop on Curzon Street in Mayfair.
48 Bedford Sq., London, Greater London, WC1B 4DR, England